CWT and EMG 10 years strong
CWT and EMG's journey began in 2001, initially referral by The Melbourne Town Hall. Being based in Sydney, CWT was looking to hold their Annual Awards Gala in Melbourne and needed to partner with a company for inspiration for the theming and entertainment aspects of their event.
From the success of the 2001 event, EMG was trusted to produce the 2002 Gala Awards in Sydney and continue to do so to this day.
TRUST, UNDERSTANDING AND COMMITMENT
After the success of the 2001 event, EMG was then trusted to produce the 2002 Gala in Sydney and have been successfully producing the event for the last 10 years. The success of the relationship is in part due to our commitment to understanding the changes within the CWT business over this time. This has enabled us to evolve the Gala to be relevant to their people and stakeholders year on year. With any successful partnership change is inevitable and by establishing relationships on a platform of mutual trust and respect, EMG continues to deliver for CWT truly memorable events.
Partnership Timeline
2001 - Rio Carnival
Melbourne Town Hall, Melbourne
Melbourne Town Hall suggests CWT contact EMG re theming their Melbourne Gala Awards Ceremony.
Spend a night at Rio Carnival!
2002 - Arabian Adventure
AJC Convention Centre Royal Randwick, Sydney
We're off to Sydney - larger venue required as numbers have increased.
Why not create your own Arabian Adventure?
2003 - Spage Age
Melbourne Park Function Centre - Melbourne
Introduction of new lighting technology into theme element.
2004 - Moulin Rouge
Overseas Passenger Terminal Circular Quay The Rocks, Sydney
Wildly successful movie craze incorporated into theme using amazing new backdrops.
Explore the Moulin Rouge theme.
2005 - James Bond Casino Royale
Plaza Ballroom, Melbourne
EMG suggests interactive element to the event to excite guests.
View more from our James Bond Casino Royale theme.
2006 - Human Nature & Studio 54
Byron Kennedy Hall, Sydney
Introduction of new feature talent show to the event.
2007 - Winter Wonderland featuring the Kylie Show
Melbourne Park Function Centre, Melbourne
New onscreen element - from logo driven screens to multimedia style production.
Make a magical night with an all White theme.
2008 - Avant Garde featuring Ricki Lee
Wharf 8, Sydney
Introduction of fully animated award presentations and professional MC.
2009 - Red Carpet Inspired Cocktail Party Night
Melbourne Convention & Exhibition Centre - Melbourne
Change from traditional sit down dinner to Awards style presentation. The Barbies introduced. New 20m x 5m projection screen from Europe launched.
With an 'Awards' theme in mind, and EMG's understanding of CWT's expectations and personality, EMG devised 'The Barbies' - CWT's own hilarious take on The Grammy's. The Barbies is a program which allows every office within the country to participate in developing a four minute movie around the event theme. These videos are then shown at the event with awards given for Best Male/Female Actor and Best Movie. This element has become a highlight of the Gala for each team to see what the other has come up with plus it has allowed the entire organisation to engage in the event.
Read the full case study for this event.
2010 - New York Chic featuring Guy Sebastian & Lady Gaga Show
Sydney Convention & Exhibition Centre, Sydney
"Barbies" Awards ramped up - Convention Space turned into amazing after party bar.
Read the full case study for this event.
2011 - Shhh…it's a secret and we're off to the Gold Coast!
