CWT Gala Awards 2010

Red Carpet Awards Night

CWT Australia briefed EMG to provide an 'exclusive and unforgettable' Gala Awards night, to be attended by over 500 Australia-based staff in Sydney during November 2010, to celebrate a highly successful year for the Company.

EMG responded to the brief by developing a 'Red Carpet' inspired awards ceremony to rival Hollywood! With an 'Awards' theme in mind, and EMG's understanding of the Client's expectations and personality, EMG devised 'The Barbies' - CWT's own hilarious take on The Grammy's. Each of CWT's key locations (Melbourne, Sydney, Adelaide, Canberra, Brisbane and Perth) were charged with choreographing and reproducing a Music Video Hit, featuring their very own CWT staff. A video camera was then supplied to each location for one week, in order for each group to shoot the clip. All video edits were received by EMG and produced into individual music videos. Some of the excellent contributions included a rendition of Lady Gaga and Beyonce's 'Telephone' hit and the fabulous, but lesser known 'Run-CWT' hit, 'It's Like That!'.

Featuring a fully animated awards presentation, played out on a dramatic 20m long x 5m tall projection screen, visually, the event was high impact! With Tom Williams as the MC for the night, the Awards segment concluded with a performance by the fabulous The House of Gaga, which was used to entice the guests out from the Awards Ceremony room over to the After Party. Once inside the After Party, guests were treated to an array of beautiful food and boutique wines, before a special appearance by none other than Mr Guy Sebastian! The event was certainly a night to remember and a worthy reward for CWT's staff performance, over the course of the year.