Tag Archives: events


‘Class doesn’t shout’: Why clever tech creates more engagement

  One of the greatest con men in American history, George Parker, notorious for selling property he didn’t actually own, such as The Brooklyn Bridge, Madison Square Garden and the Statue of Liberty, once said, “The only people who care about advertising are the people in advertising.”  A shift has happened,...

To succeed as a presenter, you must think like a designer.

According to Slide:ology ‘the art and science of creating great presentations’ - written by Nancy Duarte, Principal of Duarte Design (a great book, I recommend you read it), the firm that created the presentation for Al Gore’s Oscar-winning film, An Inconvenient Truth the time estimated for developing a presentation is...

Is your production schedule making you more stressed?

I know that the title of this post might raise a few eyebrows. Anyone who has worked in events will read it and be confused. Your schedule (whether it is a production, build, run sheet – whatever you want to name it) usually is an event manager’s lifeline, the golden...

Strictly Not Ballroom: The Reimagined Event Space

Written by Peter Jack In his 2008, best-selling, pop-philosophy book Outliers, Malcolm Gladwell introduced his readers to the “10,000 hour rule”. According to Gladwell – and the researchers on whose work he relied – 10,000 hours is the magic number when it comes to success. Put simply, the rule states...