With over 3,500 corporate customers operating across 80 countries, and more than 100 million customer interactions everyday, Genesys is a global leader in customer experience and contact center solutions.
Since 2009 Genesys has entrusted EMG with the end-to-end management of its prestigious annual G-Force event in APAC region, including its design, launch and execution. Involving over 1000 participants, G-Force, which is also held in America and Europe, is Genesys’ largest annual event. On account of EMG’s event management, G-Force Australia has been twice awarded best event globally.
Running over three days, G-Force comprised 20 keynote addresses, numerous breakout sessions, an interactive exhibition pavilion housing 20 exhibitors, a custom-built stand showcasing Genesys’ latest innovative solutions and a gala dinner. To echo Genesys’ digital ingenuity, EMG created a 46-meter long digital projection surface displaying multiple mixed media.
EMG’s strategic and holistic approach, from conceptualization right through to wrap-up, has provided Genesys with significant returns on its G-Force event. EMG’s innovative design concepts and multifaceted skill set, including exhibition, gala and auditorium proficiencies positively engaged all G-Force attendees with participants rating G-Force 2013 the best event globally and the most successful APAC event to date.
“We partnered with EMG because we needed more than just an event company, we needed an innovative partner with a customised approach, cutting edge digital solutions and leading event management services. We continue to partner with EMG year-on-year because of its industry leading processes, creative designs and the returns it provides on our investment. ” Emma O’Connor, Senior Marketing Specialist, Genesys.