It’s More Than A Game
Golf Management Australia
The Golf Management Australia (GMA) Biennial Conference provides an impressive array of the best of the golf business and industry speakers; as well as giving delegates, general managers of golf clubs around Australia, an opportunity to play on some of the best golf courses in the famous Sydney landscape.
EMG worked with the GMA team to develop a conference specific brand and look and feel to capture their theme, It’s More Than A Game. To visualise this concept and align the design with the GMA organisation, we used the silhouette of a golfer and incorporated the brand colours as dynamic lines, representing movement and the continued evolution of the game.
The use of colours was also integral in creating liveliness and energy around the conference brand. This was rolled out across all design collateral for the conference including lanyards, tickets, website and program and agenda.