Open Space – Bringing the Outdoors In

Melbourne Convention and Exhibition Centre


EMG worked with the Melbourne Convention and Exhibition Centre (MCEC) to deploy ‘Open Space’ as a central part of Business Events Week Melbourne 2013.

The event commenced in MCEC Plenary, which EMG showcased as the key venue for business events in Australia. The event incorporated a custom built multimedia presentation on the versatility of MCEC, thought provoking and inspiring speaker session and entertainment. Guests were treated to a fully catered lunch in MCEC’s main foyer, which EMG transformed to reflect Melbourne’s iconic open spaces, ‘bringing the outdoors in’.

The takeover of the MCEC foyer transformed the space by bringing in colour and movement. The design included 800 kites suspended, 800sqm of grass laid out bringing an amazing fresh grass smell into the space and an art installation featuring 1,500 milk crates. It was a fully immersive, interactive and highly engaging way to intrigue the guests in between the Plenary speaker sessions.

600 Attendees

Design and Installation

Plenary and Speaker Management