LOREM IPSUM is a collision of design, inspiration and engagement led by Melbourne’s leading events agency EMG, in partnership with the iconic Melbourne Convention and Exhibition Centre (MCEC).

 The 2016 design inspiration was derived from creative disciplines that inherently push boundaries; architecture, interior design, art, fashion and food. We searched the globe for the latest trends, innovations and design to deliver an unexpected, breathtaking concept for a pop-up event space.


Lorem Ipsum 2016: a fresh, organic and sophisticated design that encompasses the energy of summer – where outdoor living and entertaining is celebrated; guests can explore and experience this ideology within the botanical transformation of Lorem Ipsum.

When entering the venue, the visual oasis of lush greenery and contemporary design is a captivating greeting. Guests were served exceptional food designed by award-winning chefs, paired with an exciting selection of Victorian wines and craft beer.


From the moment the guests arrived, their experience with Lorem Ipsum began. A breathtaking wall of living plants literally opens guests view upon entry with our outdoor Yarra River terrace and city skyline as the backdrop.

A host of wait staff were there to greet and serve arrival drinks, engaging the guests in a sensory experience and setting the scene for the gala, cocktail or luncheon events held within the space.


Sophisticated, stylish and fresh. The room furnished with modern pieces punctuated with lush greenery. The contemporary interior décor and custom festoon lighting brought Lorem Ipsum to life. Our botanical theme providing a rich colour palette of greens, greys and whites, contrasted with textures and patterns throughout.

The room layout intuitive: organic, innovative and adaptable. The concept allowed clients to customise the space to accommodate their needs, whether a intimate cocktail for 500 or a grand gala for 2000, Lorem Ipsum offered versatility.

In addition to the room design, Lorem Ipsum offered one of Melbourne’s largest outdoor licensed terrace, enabling guests to immerse themselves in the theme, both indoors and out.


Events at Lorem Ipsum extended beyond room design; our stage design allowed for the most innovative of technologies to be integrated into any event.

Like a rock concert or Broadway musical, the stage, room lighting and backdrop were intended to immerse, impress and entertain the audience.


Entertainment Management

Creative Direction

Collateral and Digital Design

Gala Dinners

Production Management