Dreamtime – Melbourne Convention Bureau


Dreamtime is Australia’s signature famil event for showcasing the destinations incentive experiences to international business events buyers and is hosted by the Melbourne Convention Bureau (MCB). MCB selected EMG to create a welcome reception for the Dreamtime event that would promote Melbourne as a unique destination to entice international delegates.

EMG was entrusted with the end-to-end management of the welcome reception – from concept and creativity through to design and installation. The event was themed ‘Conservatory’ and the concept was executed throughout. The reception showcased the diversity of the host city to create a uniquely Melbourne experience. EMG selected the venue, Alto at the GPO, to reflect upon the heritage of the city while the menu design was chosen to showcase local suppliers. A private performance from world-renowned local violinist Sally Cooper, was in keeping with giving guests a uniquely Melbourne experience.

EMG’s all encompassing approach, from initial concept to wrap-up, ensured consistent design and concept; which delivered on key objectives for the client. MCB were provided with a professional and memorable event that met the goals of positioning Melbourne as a world-leading destination for inbound incentive business.

‘We partnered with EMG as we know the events they produce are world class and reflect highly on MCB. We wanted an event where key decision makers would walk away with a favourable image of Melbourne, and place the destination on the map for inbound incentive business. EMG went over and above the brief to deliver our goals for the Dreamtime Welcome Reception’.
Rebecca Russell, Event Manager, MCB

Cocktail Reception

250 Guests

International Famil Group