Power Up | 100+

Real Estate Institute of New South Wales


The 100+ conference was developed by EMG in collaboration with the Real Estate Institute of New South Wales (REINSW) as a conference to jumpstart the new generation of their industry. The concept was derived from the Real Estate Institute’s long-standing, 100 plus years history. Using this as the inspiration for the conference, the themes were designed to excite and inspire the delegates.

The theme of this conference was ‘Power Up’ – an energised and bold concept where everyone’s inner superhero would be discovered and unleashed. With our keynote speakers as our heroes, they became the face of the event and were able to work with EMG to develop a communication and marketing campaign for the event.

The visuals that were developed captured this energy and was adapted into print and online collateral, creating a cohesive brand look and feel as well as consistency across the communication touch points.

Creative Concept and Branding

Event Collateral Design and Layout

Strategy and Development