Specialized Australia Launch
Specialized enlisted the support of EMG to showcase their new product range, to their top dealers. The event, held in Australia for the first time ever, had an important element of branding. EMG worked closely with the client and the venue to create an event that vocalised Specialized’s unique brand experience.
As bicycle dealers were visiting Australia specifically for the event, EMG went above and beyond standard event requirements to organise special tours and dining experiences. EMG further undertook destination management (flights, transfers, accommodation) and full service registration management from website design and build to onsite processing.
The event pushed the boundaries and saw the hotel transform its space to put on an event unlike anything that had been produced there before. EMG manages all logistics including the bump in of six 40ft shipping containers. The event further included mountain bike testing on a world-class mountain bike track.