TOYOTA Dealer of the Year 2017


Held at the Sofitel Melbourne on Collins, Toyota engaged EMG Events to create a memorable and on-brand gala dinner experience for their 2017 Dealer of The Year event – 2017 being largest attendance in the history of this annual event.

We approached the room design to work in harmony with the venue, showcasing the sophistication of the Sofitel Melbourne on Collins whilst ensuring a surprise and delight response the moment guests walked into the venue.

Toyota wanted to celebrate and thank their dealerships and their teams – ensuring that the evening was an acknowledgement of their achievements throughout the year. This was the second year that the Chairman, Max Yasunda was in attendance to show his support.

Amongst the experience was a beautifully tailored food and beverage offering, a spirits bar and a photo booth set against the smooth tunes of DJ Lauren, the Matt Hetherington band and the legendary Mark Seymour Band.

Entertainment Management

Gala Dinner

Creative Design

Awards Management

Production Management