VACC Centennial Celebrations 2018


EMG Agency were engaged to deliver the Victorian Automobile Chamber of Commerce’s events program to celebrate their Centenary in 2018. This comprised of four major events, celebrating 100 years of this iconic automotive association. 

The VACC Industry Awards and Centenary Gala held at Crown Palladium on Saturday, 23 June was the first major event. More than 1,000 people attended the black tie gala event where 41 elite automotive businesses from across Victoria were announced as category winners in the country’s most important automotive industry award program. The purpose of the event was to not only recognise and honour the best of the best in the automotive business, but to also create a visual timeline of the association and brand’s 100-year milestone. The production timeline didn’t take as long as 100 years (!), however EMG underwent a very intense 9 month production operation where we created specific onscreen content to capture what the 100 years of automotive in Australia, especially in Victoria, looked like. It also highlighted the different path into the future the VACC and the automotive industry is about to take moving into the next 100 years. Using an massive 30m x 18m indoor LED screen (the largest to ever been installed at Crown Palladium, taking 10 hours to install) we created a framework for guests, and especially VACC members, to feel the immense pride the association has in its history, the brand that the people of Victoria identify with and the future excitement for the next 100 years.

Entertainment: Kate Ceberano and Sam Ludeman Band

MC: Mike Munro AM


The VACC centennial celebrations continued on Saturday, 22 September, with the VACC Centennial Cavalcade which incorporated 100 different vehicles from 100 different years arriving at Calder Park Raceway in the early hours with live crosses to the Channel 9 TODAY Show. Waved off by Event Ambassador and automotive enthusiast and collector himself, Shane Jacobson, the fleet of vehicles hit the road to the City of Greater Bendigo where the VACC was first born. A highlight of the event was the elevated stage which showcased each of the cavalcade vehicles to the attending public which EMG managed. This was all located at the VACC Centennial Show ‘n Shine within the Bendigo Town Hall Precinct – whereby the 100 cars were driven up onto the stage for all to see, nodding to the design of the famous cavalcade event held in Pebble Beach, California. Recognising the artistry and craftsmanship of bygone eras, Shane Jacobson educated guests about the features of each of the 100 vehicles as they were brought on stage for all to view and admire. The day that followed was a truck-load of family fun, food concessions, roving entertainment, Lightning McQueen and automotive marvels, not to mention making history with thousands in attendance. That evening the VACC Centennial Gala Dinner was held at the magnificent Bendigo Town Hall with careful curation of catering, styling, AV and entertainment (Mentalist, Phoenix as well as music from Popcorn) from the EMG team.