EMG Team: Inside the mind of a designer

EMG events is all about strategic and design thinking, and we are always levelling up our approach by asking, “how can we create a collision of design and strategy?”

We delve deeply into understanding the needs of our clients from the very first connection. Ours is a partnership of ideation, innovation and trust – and the design team are the creative force behind some of our most interesting ideas.

Joel has been on the creative team since 2015, and his role as a designer has evolved naturally by riding the waves of the ever-changing needs of our business and our clients.

He’s our Digital Designer and our resident bike guy.


1. Where do you find your design inspiration?

It can be anything, music, film, nature. Finding it is easy, acting on it is the hard part.
You don’t get to choose when inspiration strikes, some of us are lucky enough to work in an environment where we can drop everything at a moment’s notice when inspiration happens.

Others have to deal with constant distractions like meetings, emails, phone calls, social media and other work responsibilities. Inspiration must be renewed routinely; space and time must be given to follow and explore when it strikes.


2. What are 3 websites you love?

  1. muz.li - The designer’s secret source.
  2. Twitter - 24/7 stream of the collective consciousness.
  3. Colossal - The “Tate Modern of the Internet,”


3. What did you study?

Formally graphic design, which I’ve done for many years. However, recently it’s been entirely digital, such as web, video and motion(specialisation is overrated!). This has been self-taught, both in my spare time but also on actual client work.

You need to learn much quicker when there’s a deadline.


4.  What would be the advice you would give to a designer who is just new to the events industry?

The ability to adapt on the fly, events cannot be pushed back (usually). For my role specifically (digital) the most important aspect and the thing that most designers who aren't familiar with large-scale content are the spatial relationships between design elements, the physical space and the audience.

At the event, the content could be presented on a30-metre wide surface, in front of 2000 people, who are positioned at different angles to the surface. So, when designing you really need to consider, will what I'm looking at on the monitor in front of me, translate to a surface x50 the size?

There are also a lot of different moving parts that can impact what and how you design for events. You have to consider what technology is being used, physical stage elements, animation timings, the flow of the show and speaker cue points. 

You really have to step back and consider the whole picture, not just the design aesthetic.

(New to events? Read here)

Below is a snippet of some old work that Joel is proud of:

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