In our industry, a lot of value is placed on the creative ideas and concepts that an agency can come up with to bring an idea to life. Often we focus solely on the destination – the event itself rather than the journey it took to get there.
Hours spent on discussing a brief, dissecting it and looking at it from all angles – questioning how it can be brought to life in a meaningful way. For us, this part of the process usually involves our whole team and brainstorming sessions are always a wonderful part of the creative process.
Those who work in creative roles within events, creative, advertising and PR agencies (designers, copywriters, artists) must tap into their creative wells in order to come up with multiple ideas to pitch to a client initially, and make strong and valuable connections both emotionally and strategically in response to a brief to ensure it is ‘on-brand’ and relevant.
Having a day where the creative wheels aren’t turning? Here are our 8 websites suggested by our Head of Creative and Design, Melody Yeung – an awesome combination of spatial, styling, graphic, experience sites to bookmark in your browser and get your ideas flowing:
Yellowtrace is an influential and award-winning online design publication. Started in 2010 as Dana’s passion project, Yellowtrace quickly gained powerful momentum and gathered a loyal following amongst the local and global design community, and those passionate about design in all its forms. The site is updated daily, Monday through Friday, with carefully curated, cutting-edge, and highly researched content in the areas of Interior Design, Architecture, Art, Photography, Travel & Design Culture.
Led by founder Bill Tikos, The Cool Hunter celebrates creativity in all of its modern manifestations. Since its inception in 2004, The Cool Hunter has remained one of the world’s most widely read design and pop-culture sites, a leading authority on all things creative and a truly global hub for what’s cool, thoughtful, innovative and original.
Dezeen is the world’s most popular and influential architecture and design magazine, and the winner of numerous awards for journalism and publishing.
With an interface like Pinterest, it is a design aggregator – simple and effective, extremely visual for quick scanning and ideas.
5. Bureau Betak
Dedicated to the design & production of fashion shows and special projects worldwide.
6. Design Milk
An online magazine dedicated to modern design, Design Milk offers what’s new in art, architecture, interior design, furniture and decor, fashion and technology. Always fresh + never sour, Design Milk fills your thirsty cup to the brim with design finds from around the world.
Speaking true to its name – more retail and environmental focused, amazing for events!
Are a graphic design firm generating their own projects, initiatives, and content while taking on limited client work. Since 2002 they have been publishing content online, starting with the design blog Speak Up, they have written books, continued to make amazing content that people love and have won multiple design awards in the process.
Team EMG Events