Once in a lifetime.

APAC Golf Image MCG
Asia Pacific Amateur Championship | Event

Challenge

  • Manage the Augusta brand and experience
  • 41 Asian country competitor travel management
  • Design an 'only in Melbourne'  event program

Outcome

  • 600 private vehicle transfers delivered
  • Never before access to the MCG
  • 7 day partner program
Our roles
Guest transfers
Competitor transfers
VIP transfers
Accommodation and flights
Logistics
Luxury program design
Event management
Entertainment management
Overview
Once in a lifetime
The legendary Augusta National Golf Course was looking for an Australian events partner to entrust with the logistic management of the Asia-Pacific Amateur Championship in Melbourne.

EMG worked tirelessly for over 12 months with the committee to craft a unique and memorable event in Melbourne. With competitors from 41 Asian countries, their flights, accommodation and transfer logistics had to be flawlessly executed. 

600 private vehicle transfer needed to be scheduled, coordinated and dispatched with military precision.

A seven-day 30-minute rotational bus transfer schedule was developed to run between Royal Melbourne Golf Course and Crown Towers Hotel.

A comprehensive and unique seven-day partner program had to be created, encompassing a different dining experience each evening, 'only in Melbourne' daily experiences, fully hosted and culminating in a unique gala event.

EMG negotiated with Epicure Catering, the MCG and MCC committee to host the gala at the MCG and to allow the Augusta Chairman, committee and players to step onto the hallowed turf for a once in a lifetime experience.
APAC Golf Image MCG
APAC Golf Image MCG
APAC Golf Image Melbourne
APAC Golf Image Melbourne
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