Once in a lifetime
The legendary Augusta National Golf Course was looking for an Australian events partner to entrust with the logistic management of the Asia-Pacific Amateur Championship in Melbourne.
EMG worked tirelessly for over 12 months with the committee to craft a unique and memorable event in Melbourne. With competitors from 41 Asian countries, their flights, accommodation and transfer logistics had to be flawlessly executed.
600 private vehicle transfer needed to be scheduled, coordinated and dispatched with military precision.
A seven-day 30-minute rotational bus transfer schedule was developed to run between Royal Melbourne Golf Course and Crown Towers Hotel.
A comprehensive and unique seven-day partner program had to be created, encompassing a different dining experience each evening, 'only in Melbourne' daily experiences, fully hosted and culminating in a unique gala event.
EMG negotiated with Epicure Catering, the MCG and MCC committee to host the gala at the MCG and to allow the Augusta Chairman, committee and players to step onto the hallowed turf for a once in a lifetime experience.