Now for something
a bit different.

APAC Golf Image MCG
Lorem Ipsum | Event pop-up

Challenge

  • Design, produce and build a gala space for 2000
  • Connect it to the city and services
  • Quality across all aspects

Outcome

  • Melbourne’s first largest pop up gala venue
  • Innovative design
  • Cost effective event packages
Our roles
Concept development
AV & technical design
Full event management
Event design
Production / logistics
Environmental design
Brand Creation
Entertainment
Digital / web / social
Reimagining the built environment

To find a new event venue for growing client demand we needed to consider the unconsidered. We wanted to explore new ways to bring an event to life; to create something with an impact on the existing built environment and, through its design, a human impact too. The solution needed to be connected to the city, an evolving creative concept that morphed each year, have quality catering and service and where the production and logistics felt seamless.

The Melbourne Convention Exhibition Centre(MCEC) ticked all the boxes, except one - perception. Our audience did not connect 'gala' with 'exhibition centre'. We needed to reimagine this space to deliver an exhilarating and spectacular gala event venue. We took 7000 sqm of plain functional exhibition bays and transformed them into Lorem Ipsum - a curated immersive experience.

Our first iteration had to be spectacular, so we designed, created and installed eleven 4m x 3m crystal chandeliers, draped and carpeted the entire space and designed and built 9m tall gold panels positioned throughout the space. Year two saw the inspiration go native with a living entry feature consisting of 2000 plants inspired by a Dior fashion show.

Lorem Ipsum was a fun collaboration with the MCEC on what’s possible if you just imagine.
Lorem Ipsum - Gala Dinner - Melbourne - Entry
Lorem Ipsum - Gala Dinner - Melbourne
Lorem Ipsum - Gala Dinner - Melbourne
Lorem Ipsum - Gala Dinner - Melbourne - Entry
Lorem Ipsum - Gala Dinner - MelbourneLorem Ipsum - Gala Dinner - Melbourne
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Lorem Ipsum - Gala Dinner - Melbourne - EntryLorem Ipsum - Gala Dinner - Melbourne - Entry
Lorem Ipsum - Gala Dinner - Melbourne
Lorem Ipsum - Gala Dinner - Melbourne
Watch video