A space but not as you know it…

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Open Space | Pop-up

Challenge

  • Reimagine an event space
  • Create immersive experience
  • Build a brand

Outcome

  • Year on year numbers growth
  • Visually creative & engaging
  • Perception shifted
Our roles
Creative & brand
Spatial design
Onscreen content
Production / logistics
Shift perceptions

EMG was commissioned by the Melbourne Convention and Exhibition Centre (MCEC) to create a brand and concept, with the aim to showcase the space with clever design, enhancing the event experience and audience engagement. Open Space was a three-year journey to develop a full sensory experience – infusing innovation, creativity, design and shifting perception of how people viewed the facility.

"Open Space is the Melbourne Convention and Exhibition Centre’s (MCEC) showcase event for industry, community, students and Government and would not have been as successful as it was without yours and the team’s dedication to ensure the success of the events. The event achieved all we were hoping for ."

Anne Jamieson,
Director of Sales and Marketing,
Club Melbourne
Metricon - 40 Years - Gala Dinner - Pomegranate
Metricon - 40 Years - Gala Dinner - Dessert Buffet
Metricon - 40 Years - Gala Dinner - Pomegranate
Metricon - 40 Years - Gala Dinner - Performance ActMetricon_40Years_Gala_Dinner_Melbourne_2.jpg
Metricon - 40 Years - Gala Dinner - Pomegranate
Metricon - 40 Years - Gala Dinner - Pomegranate