EMG was commissioned by the Melbourne Convention and Exhibition Centre (MCEC) to create a brand and concept, with the aim to showcase the space with clever design, enhancing the event experience and audience engagement. Open Space was a three-year journey to develop a full sensory experience – infusing innovation, creativity, design and shifting perception of how people viewed the facility.
"Open Space is the Melbourne Convention and Exhibition Centre’s (MCEC) showcase event for industry, community, students and Government and would not have been as successful as it was without yours and the team’s dedication to ensure the success of the events. The event achieved all we were hoping for ."
Anne Jamieson, Director of Sales, Marketing and Club Melbourne